
Today, the whiskey is craft-made in Kentucky but still relies heavily on sourced juice from some of the best stocks in Kentucky. Then Diageo got into the mix and started sourcing the juice from Kentucky Bourbon Distillers (which makes Willett). The juice was originally leftover whiskey from that same warehouses that aged old-school Pappy until it ran out. This is a brand with a long story that stretches back to Julian Van Winkle, III, and the legendary Stitzel-Weller distillery. The Best Bourbon Whiskeys To Drink Neat, From $50 On Up.Here’s Who Won Our Big Barrel Proof Bourbon Whiskey Blind Taste Test.All 19 Brands From The Buffalo Trace Distillery, Ranked.Our Favorite Bourbon Whiskey From Every Price Point Between $10-$200.The Best Bottles Of Bourbon Whiskey For Under $20, Ranked.Still, they’re all pretty extraordinary, likely to increase in value, and offer a great launch pad for anyone wanting to start collecting.*Īlso Read: The Top 5 UPROXX Bourbon Posts Of 2021 These picks just scratch the surface of the bottles being bid on at auctions, resting on shelves like Justin’s House of Bourbon in Louisville, or being poured in high-end whiskey bars like The Ballard Cut in Seattle. Today, we’re looking at ten bottles - the sorts dubbed “unicorns” in the bourbon world - for the budding collector. Long story short, it’s not the sort of hobby you can simply dip a toe into. Beyond that, there are the rare and old dusties that survived under your grandparents’ sink or have passed through auctions and vaults for decades. Then there are the limited releases that folks will line up for - sometimes for days - season after season (Four Roses, does a great job with these sorts of drops). These are your small allocations of Pappy, Weller, and Henry McKenna, to name a few. Some bottles become highly valued thanks to the hype machine. Or you have to be willing to pay well above the market price.īut even if you have the means, starting a bourbon collection - with profit as an aim - takes work. To get premium bottles in your collection you have to enter auctions and pay attention to launch dates and make friends with liquor store owners. But they’re not exactly the sorts of bottles you just randomly spot at the liquor store - even at the best liquor stores. And, yes, you’ll see most of these rare unicorns on whiskey bar shelves (if you look way up to the rafters).

Sure, you can nab some bottles in some online stores like Caskers, Drizly, and The Whisky Exchange.

Finding old and rare bourbon whiskeys to buy could be a full-time job.
